Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments.

The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit extract to help visibly enhance the hair’s vibrancy. Complete with rich baobab seed oil for a moisture boost, the shampoo encourages a fresh, touchably soft finish.